Must Have PR
-
I have never been one for designer label clothes. I have been resistant to Instagram as its retro filters offend my ‘real photographer’ purist sensibilities – it makes good photography too easy.
Yet I love this tie up between Levis and the hyper trendy photo sharing app du jour. Partly because Levis is one of the only clothing brands I can see the appeal of, a heritage of achingly cool ads are probably the cause. And partly as I’ve really warmed to Instagram lately as, well, it makes good photography easy (on a recent trip to NYC I found my Instagram snaps were often better than the serious DSLR ones).
Levi’s using Instagram to recruit their new ad campaign stars, prospective models just upload their pictures and tag them #IAMLEVIS. It just seems the perfect tie up between brand and platform – both have the cool with more than a hint of retro. I have no doubt that the resultant advert will be cooler than Steve McQueen on an iceberg.
