Must Have PR
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Tesco Mobile, one of the UK’s fastest growing mobile networks, has appointed Engine partners Jam as its social media and mobile agency and MHP as its PR agency.
Jam will develop a UK social media strategy for Tesco Mobile and manage the network’s online communities. The scope of work for Jam encompasses the Tesco Mobile network, the Tesco Phone Shop retailer and Tesco Direct online sales portal.
The Brand team at MHP, headed by Deputy Head Jo Slatem, will handle press office and consumer facing campaign activity for Tesco Mobile.
Jo Slatem, Deputy Head of Brand at MHP says, “This is an exciting opportunity for Tesco Mobile to bring PR and social media together to deliver more effective communication to consumers and drive engagement with the brand.”
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Queuing. A British art form, a means to an end, and the oldest PR stunt in the book. There’s nothing like a queue (traffic jams aside) to conjure one single consumer outtake: ‘what’s going on in there?’ followed by ‘and why aren’t I invited?’Queues signal exclusivity, inside knowledge and create intrigue and excitement. But most importantly, they get people talking. Hence queues, it would appear, are back in vogue - just ask the people at Meat Liqour, whose round the block queues on a Tuesday night have the remarkable effect of making it the ‘must visit’ restaurant this spring. And it’s not just restaurants. Recent queues, campers even, outside Nike Town and Apple stores have had a similar effect.
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Asda last week announced record third quarter profits, thanks, they said, to a rise in sales of their low price own-label products in the ‘Chosen By You’ range. The supermarket is now growing at a quicker rate than Sainsbury’s and Tesco’s, trailing Morrison’s alone. Own brand labels are nothing new, but the key ingredient with ‘Chosen by You’ would appear to be a combination of consumer empowerment and engagement – the range has been subjected to customer taste tests; and the perception of improved quality through a complete package design overhaul, helping to position the products in the ‘mid tier’ category between its ‘Extra Special’ range and basics. Customers are demanding affordable luxury – they want to treat themselves in these gloomy times without breaking the bank.
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The brand team were treated to fish and chips with a twist last week when Vivek Singh, founder of the Cinnamon Club and Kitchen, gave us an Indian cookery masterclass at his restaurant. Vivek was demonstrating the dish he cooked at American Express BritDish – an event at the London Restaurant Festival where some of the Capital’s most renowned chefs turned the concept of a traditional British Sunday lunch on its head and skilfully reinvented some classic dishes from good old Blighty.
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The Century Club was this morning the venue for an exciting new launch of a facial cleansing range from Kleenex. Beauty bloggers and journalists all gathered to hear from skin and beauty therapist Nichola Joss about the fantastic cleansing wipes and cloths.
Facial cleansing wipes? Kleenex? Yep you read right….it may come as surprise to those of you not in the know, but Kleenex actually started life in beauty and has gone back to its roots to develop what we think - and now many bloggers and media - is a brilliant range of products.
With this being the fourth launch in a week, it’s certainly been a successful ‘start of term’ for the Brand team!
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This week Brand at MHP has been hanging out with the lovely Myleene Klass for the launch of her new web series on Yahoo! Lifestyle – Bumps, Babies and Beyond. In the series Myleene speaks candidly with real mums and dads about their parenting experiences from breastfeeding in public and losing your baby bulge to sex during pregnancy (recommended positions included!).
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A crazy day (well, few weeks really) in Brand at MHP HQ today, as we launched Amex Be Inspired with Kevin Spacey.
This social media-driven campaign from American Express will help raise money for The Prince’s Trust simply by asking people across Britain to share their inspirations via a dedicated Facebook page (amexbeinspired.co.uk) and Twitter feed (@AmexBeInspired or #AmexBeInspired). For each inspiration shared, American Express will give money to youth charity, The Prince’s Trust (@princestrust), allowing the nation’s passions to tangibly inspire and help others.
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In the first of four launches for the MHP Brandies this week, Anna, Sarah and Debs headed down to the mother of all press conferences - the launch of the 55th BFI London Film Festival in partnership with American Express.
Around 1,000 media, sponsors and patrons (and us!) gathered at the Odeon Leicester Square for the unveiling of this year’s festival programme. With some great films in the pipeline including Fernando Meirelles’ 360,Terence Davies’ The Deep Blue Sea, George Clooney’s The Ides of March, and Lynne Ramsay’s We Need to Talk About Kevin, the last two weeks of October promise to be a real celebration of the best of new world cinema.
With such a strong line up, a lovely bag of popcorn courtesy of headline sponsor (and our client) American Express, we’re sure the whole of London - media, patrons and general public alike - will be ‘popping with excitement ‘ come October. -
Over the last fortnight the brand team have been enjoying some al fresco movie watching in the stunning courtyard of Somerset House at Film 4 Summer Screen, sponsored by American Express. 80’s cult classic The Princess Bride wrapped up proceedings last night in a flourish of duels, castles and regal robes - a perfect complement to the Tudor surroundings once resided in by our royal family.
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Look who popped into Brand at MHP HQ last week! The lovely Ben Price, aka Corrie’s Nick Tilsley, helping to launch the Million Disney Memories campaign for our client Disney Junior
